Online shopping has never been so visual, and video has become one of the most effective ways to help buyers understand what you’re selling, build their confidence, and drive sales.
That’s why we’re launching video as a new way to showcase your items in Promoted Listings with priority strategy . This feature, currently in beta , marks a first step toward more dynamic and more engaging advertising on eBay. As we gather seller feedback and analyze performance, we’ll continue to refine and evolve the experience.
Why use video
With video, buyers can see your item in action, quickly understand its key features, and buy with confidence. You can use video to:
Stand out in search results and in the most visible placements on eBay
Show what the item looks like, whether it’s compatible, and how it works in real-world conditions
Highlight details that photos alone can’t show
Build trust to support buyers’ decision-making
How video works
You can now use short videos in Promoted Listings with priority strategy. Videos automatically play in certain placements on eBay. If a placement doesn’t support video, your ad will automatically show the item photo.
To get started, it’s simple:
If your listing already includes a video, you can use it in your ad with no extra effort.
Otherwise, you can upload a short video when you create or edit a campaign.
You can add one video per listing, with a duration of 5 to 60 seconds.
Your billing method remains unchanged. Promoted Listings with video continue to work on a cost-per-click basis.
Tips for creating effective videos
You don’t need professional equipment. The most effective videos are often simple and authentic:
Show your item in the first few seconds
Be concise: aim for 15 seconds
Focus on one benefit or important feature
Think about silent viewing
Start simple, then adjust based on performance.
Get started
If you’re already using priority strategy, you can easily add a video to your existing campaigns. You can compare performance using new video-specific metrics, like view rate and video completion rate, alongside the results of your existing campaign.
If you’re new to advertising or priority strategy, video makes it easy to increase your visibility while staying in control of your budget. You only pay fees when a buyer clicks on your ad, and you can start with just a few listings.
You can add a video to your listings in Seller Hub, or directly to your campaigns from the ad dashboard.