AUTOMATIC PPC ISSUE
Summary: b_o_r_n_a is looking for clarification on how eBay's automatic ad campaigns work, especially regarding the allocation and calculation of the daily budget, as well as the frequency of fee deductions. Having not found this information on the site, he is asking for detailed explanations or useful resources.
Hello, I use eBay's automatic ad campaigns and I have a few questions. When I set a daily budget, for example 20 euros, I'd like to know how eBay allocates this budget. If it were in manual mode, I could set a specific amount for each keyword; but in automatic mode, on what basis does eBay decide where and how much to spend? Also, if I only get 5 clicks in a day, how is that calculated? Are the fees charged monthly? Since I couldn't find this information on the site, I would appreciate it if you could explain it to me or point me to useful resources. Thanks in advance.