The effectiveness of sponsored ads: a question of profitability? | Selling on eBay

titan-antic · 2023-07-09T12:43:19.826000Z

Dear forum members, I would like to share a concern I recently encountered as an online seller. I regularly use sponsored ads to promote my products, but I wonder whether they are really effective in increasing my sales, or whether my items would sell just as well without this form of promotion. My main concern is the fact that the fees related to dynamic sponsored ads (so logically adapted to the category, the item, etc.) are far too high for my liking. For example, with an average dynamic conversion rate of 11%, I end up paying higher sponsoring fees than my actual selling fees. This quickly becomes a problem when I sell an item for only €50, because the additional fees generated can rise to several dozen euros. This situation has become quite difficult to manage financially because on average I have +20% in fees not counting the URSSAF fees at the end ... Here is last month for example: I would therefore like to ask for your experience and expertise in this area. Have you noticed a real difference in your sales thanks to sponsored ads? Have you seen a significant improvement in performance or sales by using these paid ads? If so, were you able to establish an exact percentage increase in sales thanks to these ads? I am curious to hear your feedback, because I would like to make an informed decision regarding the future use of sponsored ads. If it turns out that the results are not sufficiently convincing to justify the additional fees, I may consider reevaluating my online selling strategy. Thank you in advance for your help and your valuable advice. Your contributions and testimonials will be greatly appreciated. Kind regards, Titan-Antic

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The effectiveness of sponsored ads: a question of profitability? | Selling on eBay | eBay France